The Types of Signage You Need for Your Business: Important Info About ADA Signs in Glendale, CA

March 15, 2018 4:04 pm Published by Leave your thoughts

Regardless of the kind of business you have, you’re going to need some signage to provide your customers with important information, and also to comply with some government regulations. So, which types of signs do you need?

Here are a few examples of some of the signs that can make a great impact on your business. This info comes from our company specializing in ADA signs in Glendale, CA:

  • Backlit signs: Illuminated or backlit signs allow your signage to remain visible all day and night. Even if your storefront isn’t open 24 hours a day, it can still be an excellent branding tool to have outdoor signage that can be seen at all hours of the day, allowing you to constantly project the message of your choice. You can also use illuminated signs to show whether you are open or closed, so your customers can clearly determine when they can walk in and do business with you.
  • ADA compliant signage: Every single business must comply with all of the rules of the Americans with Disabilities Act. This includes having ADA compliant signage in your business, to ensure people with disabilities or vision problems are able to navigate your store. What exactly does the ADA require? All wayfinding signs must have Braille and/or tactile lettering. There must be a certain amount of contrast between the lettering and the background of the sign, meaning it’s a good idea for one to be dark and the other light (think white lettering on a navy background, for example). All fonts must be sans serif fonts for maximum readability. The signs themselves must be mounted according to specific ADA standards as well. If any of these specifications is not met, your business is technically in violation of the ADA and could be subject to some significant fines.
  • Point of sale signage: The point of sale is perhaps the most important area of interaction you have with your customers. Not only is this where you are likely to have the most communication with a customer, but it is also your last chance to “upsell” the customer and get additional revenue. These point of sale signs can include a wide range of options that help you increase sales.
  • Vehicle wraps and graphics: If your business provides any type of mobile service, your company’s vehicles should have some form of vehicle graphic, whether it’s a full-on vehicle wrap or just a logo and a bit of text on the side door or rear of the vehicle. Otherwise you have a whole lot of advertising space that just goes to waste. Contractors are among the kinds of businesses that tend to make great use of vehicle signage, including plumbers, electricians and construction companies.

These are just a few examples of the kinds of signage you should seriously consider using for your business. Contact Saxton Bronze Architectural Signage today to learn more about ADA signs in Glendale, CA. We look forward to helping you get the signage your business needs!

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